GNG News Guy
12-29-2007, 10:37 AM
http://i.dslr.net/urls/7/507.gif (http://www.dslreports.com/shownews/Broadband-Users-are-Better-Prepared-for-Digital-Transition-90552)
February 17, 2009. That date is burned into the brains of the many people who read technology news since the media is trying to raise awareness of the fact that the analog-to-digital transition will take place on that day. However, many people (http://www.dslreports.com/shownews/90375) remain unaware of how the transition is going to affect them. In fact, a recent survey (http://www.emarketer.com/Article.aspx?id=1005758) found that only about a third of U.S. households were prepared for the switch. What the survey (and others like it) also found was that homes with better connections - broadband and digital cable are more likely than other households to be aware of the impending transition. This seems to defeat the purpose of raising awareness since it seems that the people who are most likely to be affected are the ones who are most likely to need the information. Awareness of the problem appears to be the leading factor in the decision to make the switch.
February 17, 2009. That date is burned into the brains of the many people who read technology news since the media is trying to raise awareness of the fact that the analog-to-digital transition will take place on that day. However, many people (http://www.dslreports.com/shownews/90375) remain unaware of how the transition is going to affect them. In fact, a recent survey (http://www.emarketer.com/Article.aspx?id=1005758) found that only about a third of U.S. households were prepared for the switch. What the survey (and others like it) also found was that homes with better connections - broadband and digital cable are more likely than other households to be aware of the impending transition. This seems to defeat the purpose of raising awareness since it seems that the people who are most likely to be affected are the ones who are most likely to need the information. Awareness of the problem appears to be the leading factor in the decision to make the switch.