GNG News Guy
02-27-2008, 09:20 AM
http://i.dslr.net/urls/14/2314.gif (http://www.dslreports.com/shownews/Would-You-Trust-A-Former-Spyware-Firm-With-Your-Privacy-92194)
We recently discussed both Phorm and NebuAD -- two outfits who pay ISPs to put deep packet inspection hardware on their networks to track your browsing habits. That information is then used to deliver ads based on your interests. While NebuAd's roots are in the networking sector (we recently spoke with (http://www.thegng.org/shownews/91797) NebuAD's CEO and former Juniper employee Bob Dykes), we observed that Phorm's roots seem to be in the spyware and rootkit (http://www.thegng.org/shownews/91962) industry. That shady history is making an already controversial business model even more controversial (http://www.theregister.co.uk/2008/02/25/phorm_isp_advertising/).
read comment(s) (http://www.dslreports.com/shownews/Would-You-Trust-A-Former-Spyware-Firm-With-Your-Privacy-92194)
We recently discussed both Phorm and NebuAD -- two outfits who pay ISPs to put deep packet inspection hardware on their networks to track your browsing habits. That information is then used to deliver ads based on your interests. While NebuAd's roots are in the networking sector (we recently spoke with (http://www.thegng.org/shownews/91797) NebuAD's CEO and former Juniper employee Bob Dykes), we observed that Phorm's roots seem to be in the spyware and rootkit (http://www.thegng.org/shownews/91962) industry. That shady history is making an already controversial business model even more controversial (http://www.theregister.co.uk/2008/02/25/phorm_isp_advertising/).
read comment(s) (http://www.dslreports.com/shownews/Would-You-Trust-A-Former-Spyware-Firm-With-Your-Privacy-92194)