GNG News Guy
06-22-2008, 01:04 PM
http://i.dslr.net/urls/41/2041.gif (http://www.dslreports.com/shownews/So-Far-Mobile-Advertising-Hasnt-Taken-Off-in-US-95490)
Marketers have been exploring the possibilities for cell phone advertising (http://www.dslreports.com/shownews/86765) for quite some time but there hasn t yet been a widespread launch of mobile marketing. The U.S. appears to be particularly far behind (http://www.hartfordbusiness.com/news5836.html) in figuring out how to market products to customers via their mobile phones. This is due in part to the fact that it s a new medium which some are calling the first that allows for both direct marketing and mass marketing at the same time and that it therefore requires a new strategy which takes some time to figure out. It s also due to the fact that this untested marketing approach can t guarantee revenue so advertisers are being careful about how much they invest. Nevertheless, mobile marketing spending is expected to grow from $3 billion this year to over $19 billion by 2012 so it s fairly certain that you re going to be seeing ads on your mobile phone in some form or another.
read comment(s) (http://www.dslreports.com/shownews/So-Far-Mobile-Advertising-Hasnt-Taken-Off-in-US-95490)
Marketers have been exploring the possibilities for cell phone advertising (http://www.dslreports.com/shownews/86765) for quite some time but there hasn t yet been a widespread launch of mobile marketing. The U.S. appears to be particularly far behind (http://www.hartfordbusiness.com/news5836.html) in figuring out how to market products to customers via their mobile phones. This is due in part to the fact that it s a new medium which some are calling the first that allows for both direct marketing and mass marketing at the same time and that it therefore requires a new strategy which takes some time to figure out. It s also due to the fact that this untested marketing approach can t guarantee revenue so advertisers are being careful about how much they invest. Nevertheless, mobile marketing spending is expected to grow from $3 billion this year to over $19 billion by 2012 so it s fairly certain that you re going to be seeing ads on your mobile phone in some form or another.
read comment(s) (http://www.dslreports.com/shownews/So-Far-Mobile-Advertising-Hasnt-Taken-Off-in-US-95490)